Definition, implementation, and execution of a turnaround plan

Client: French agricultural cooperative of the Grand Est region

Context

Following the change in the Chairman/CEO pairing and the organizational structure, the cooperative’s executive management wants to revisit the turnaround plan for the Cereals business. The objective is to integrate the purchasing policy from farmers, economic balance, and the monitoring of volatility risks.

Mission

Restore profitable and controlled growth in the Cereals business.

Results

• Identification of the expectations of farmers in Lorraine
• New, more equitable commercial policy
• New management framework integrating the commercial policy and the cooperative’s risk-taking capacity