Innovation
Expertise led by AXEL
Capture the value of startups before your competitors
Our unique approach to innovation combines startup support, co-investment with our clients and ideation methodologies to transform your support functions into engines of innovation. Result: a structured innovation pipeline, industrialized startup partnerships and measurable ROI on innovation initiatives.
- Are you capturing the value of innovation and the startup ecosystem for your support functions?
Business Cases & Témoignages Clients
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Business Case
Scoping and steering the digital transformation of a retail player (revenue €5bn)
Deployment of 5 AI use cases in 12 months with €2.3M in recurring gains.
“Positive ROI from the first year and a pipeline of 12 projects for what’s next.”
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Business Case
Open innovation program for a financial services group (200,000 employees)
3 startup partnerships structured and industrialized in 18 months.
“A continuous innovation pipeline fueled by the external ecosystem, with sustainable governance.”
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Business Case
Ideation workshops for the procurement department of an automotive manufacturer (Tier 1)
12 innovation projects identified, 4 launched in 6 months with €1.8M in projected gains.
“A procurement department recognized as a contributor to product and process innovation.”
Understand your objectives and priorities
- Identify and qualify high-potential startups in your ecosystem
- Structure win-win partnerships between startups and large corporations
- Accelerate the transition from proof of concept to industrialization with a reduced time-to-market
Deploy our approach
- Monitoring and screening of the start-up ecosystem (deeptech, greentech, fintech)
- Tailor-made acceleration and mentoring program
- Structuring POCs, managing scaling and measuring ROI
Generate concrete and sustainable results
- Mapping of the relevant start-up ecosystem with multi-criteria scoring
- Tailor-made acceleration program with milestones and KPIs
- POC reports and recommendations for scaling with business case
Business Cases & Témoignages Clients
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Business Case
Ideation workshops for the procurement department of an automotive industrial player (Tier 1)
12 innovation projects identified, 4 launched in 6 months with €1.8M in projected gains.
“A procurement department recognized as contributing to product and process innovation.”
Understand your objectives and priorities
- Pool investment risks between MASAï and its clients
- Access innovative solutions with high ROI potential ahead of competitors
- Create a competitive advantage through shared innovation and privileged access to technology
Deploy our approach
- Operational and technological due diligence of targets
- Structuring co-investment vehicles and governance
- Steering post-investment value creation
Generate concrete and sustainable results
- Investment thesis and documented selection criteria
- Investment memorandum with risk analysis
- 3-year value creation plan and associated governance
Business Cases & Témoignages Clients
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Business Case
Structuring an innovation ecosystem and activating projects with start-ups
900 ideas collected and 11 projects launched; identification of 100+ relevant start-ups; activation of concrete collaborations with the ecosystem; sustainable structuring of the innovation approach.
“Creation of a structured deal flow and a pre-investment logic at the group level.”
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Business Case
Transformation of product innovation and deployment of POCs with start-ups
Launch of multiple simultaneous POCs, validation of concrete use cases, acceleration from testing to operations, and adoption of new innovation practices.
“A transition from POC → industrialized business, at the heart of the product innovation strategy.”
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Business Case
Structuring the financial management of innovation and prioritization of investments
40 projects structured and financially managed, better visibility on innovation ROI, decision support to prioritize investments and alignment of innovation / finance / strategy.
“Clear ROI management and an investment logic shared between innovation, finance and strategy.”
Understand your objectives and priorities
- Stimulate innovation within support functions (finance, procurement, HR, IT)
- Bring out disruptive ideas through collective intelligence approaches
- Transform ideas into concrete projects with a quantified business case and an identified sponsor
Deploy our approach
- Design thinking and ideation workshops (proprietary methodology)
- Cross-sector benchmarking and continuous innovation monitoring
- Structuring intrapreneurship programs and innovation governance
Generate concrete and sustainable results
- Portfolio of prioritized ideas with business cases and sponsors
- Turnkey intrapreneurship program with a selection process
- 18-month innovation roadmap for support functions
Business Cases & Témoignages Clients
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Business Case
Large-scale ideation program and activation of innovation projects
900 ideas collected, 11 projects launched, 100+ startups identified and creation of a structured innovation pipeline.
“Large-scale ideation and massive generation of concrete projects for the group.”
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Business Case
Structuring innovation and transforming ideas into concrete projects
Launching multiple POCs in parallel, rapid transformation of ideas into concrete use cases, accelerating the move from idea to deployment and adopting an operational innovation culture.
“An ideation → industrialized experimentation journey serving the business.”
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Business Case
Activating the procurement function as a driver of innovation
12 projects identified, 4 projects launched in 6 months and €1.8M in projected gains.
“A procurement function repositioned as a key player in innovation in support functions.”