Innovation
Expertise led by AXEL
Capture the value of startups before your competitors
Our unique approach to innovation combines startup support, co-investment with our clients and ideation methodologies to transform your support functions into engines of innovation. Result: a structured innovation pipeline, industrialized startup partnerships and measurable ROI on innovation initiatives.
- Are you capturing the value of innovation and the startup ecosystem for your support functions?
Business Cases & Customer Testimonials
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Business Case
Scoping and steering the digital transformation of a retail player (revenue €5bn)
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Deployment of 5 AI use cases in 12 months with €2.3M in recurring gains.
“Positive ROI from the first year and a pipeline of 12 projects for what’s next.”
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Business Case
Open innovation program for a financial services group (200,000 employees)
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3 startup partnerships structured and industrialized in 18 months.
“A continuous innovation pipeline fueled by the external ecosystem, with sustainable governance.”
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Business Case
Ideation workshops for the procurement department of an automotive manufacturer (Tier 1)
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12 innovation projects identified, 4 launched in 6 months with €1.8M in projected gains.
“A procurement department recognized as a contributor to product and process innovation.”
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Understand your objectives and priorities
- Identify and qualify high-potential startups in your ecosystem
- Structure win-win partnerships between startups and large corporations
- Accelerate the transition from proof of concept to industrialization with a reduced time-to-market
Deploy our approach
- Monitoring and screening of the start-up ecosystem (deeptech, greentech, fintech)
- Tailor-made acceleration and mentoring program
- Structuring POCs, managing scaling and measuring ROI
Generate concrete and sustainable results
- Mapping of the relevant start-up ecosystem with multi-criteria scoring
- Tailor-made acceleration program with milestones and KPIs
- POC reports and recommendations for scaling with business case
Business Cases & Customer Testimonials
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Business Case
Ideation workshops for the procurement department of an automotive industrial player (Tier 1)
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12 innovation projects identified, 4 launched in 6 months with €1.8M in projected gains.
“A procurement department recognized as contributing to product and process innovation.”
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Understand your objectives and priorities
- Pool investment risks between MASAï and its clients
- Access innovative solutions with high ROI potential ahead of competitors
- Create a competitive advantage through shared innovation and privileged access to technology
Deploy our approach
- Operational and technological due diligence of targets
- Structuring co-investment vehicles and governance
- Steering post-investment value creation
Generate concrete and sustainable results
- Investment thesis and documented selection criteria
- Investment memorandum with risk analysis
- 3-year value creation plan and associated governance
Business Cases & Customer Testimonials
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Business Case
Structuring an innovation ecosystem and activating projects with start-ups
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900 ideas collected and 11 projects launched; identification of 100+ relevant start-ups; activation of concrete collaborations with the ecosystem; sustainable structuring of the innovation approach.
“Creation of a structured deal flow and a pre-investment logic at the group level.”
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Business Case
Transformation of product innovation and deployment of POCs with start-ups
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Launch of multiple simultaneous POCs, validation of concrete use cases, acceleration from testing to operations, and adoption of new innovation practices.
“A transition from POC → industrialized business, at the heart of the product innovation strategy.”
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Business Case
Structuring the financial management of innovation and prioritization of investments
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40 projects structured and financially managed, better visibility on innovation ROI, decision support to prioritize investments and alignment of innovation / finance / strategy.
“Clear ROI management and an investment logic shared between innovation, finance and strategy.”
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Understand your objectives and priorities
- Stimulate innovation within support functions (finance, procurement, HR, IT)
- Bring out disruptive ideas through collective intelligence approaches
- Transform ideas into concrete projects with a quantified business case and an identified sponsor
Deploy our approach
- Design thinking and ideation workshops (proprietary methodology)
- Cross-sector benchmarking and continuous innovation monitoring
- Structuring intrapreneurship programs and innovation governance
Generate concrete and sustainable results
- Portfolio of prioritized ideas with business cases and sponsors
- Turnkey intrapreneurship program with a selection process
- 18-month innovation roadmap for support functions
Business Cases & Customer Testimonials
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Business Case
Large-scale ideation program and activation of innovation projects
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900 ideas collected, 11 projects launched, 100+ startups identified and creation of a structured innovation pipeline.
“Large-scale ideation and massive generation of concrete projects for the group.”
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Business Case
Structuring innovation and transforming ideas into concrete projects
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Launching multiple POCs in parallel, rapid transformation of ideas into concrete use cases, accelerating the move from idea to deployment and adopting an operational innovation culture.
“An ideation → industrialized experimentation journey serving the business.”
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Business Case
Activating the procurement function as a driver of innovation
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12 projects identified, 4 projects launched in 6 months and €1.8M in projected gains.
“A procurement function repositioned as a key player in innovation in support functions.”
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