Who are we

MASAÏ is a transformation (organizations, processes & tools) and performance consulting firm, specialized in Procurement, Supply Chain, Finance, Projects, IT, Innovation and CSR. Our consultants and experts support our clients from diagnosis and the design of new models through to deployment and embedding of results.

CONSULTING FIRM

Transform.Elevate.Perform.

Our mission

Concrete and measurable results
« From execution strategy to results, MASAÏ combines operational expertise and financial excellence in the service of your performance. »
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MASAÏ works with procurement, finance, industrial and CSR departments on strategic transformation challenges of functions, environmental transition and decarbonization, innovation, cost modeling, controlling and performance management, industrial costing, procurement performance, performance plans, cost benchmarking and design to cost.

Deep expertise, proprietary secure benchmarks, and certified on-the-ground experience. 5,000+ projects delivered, 100+ expert consultants, methodologies and a commitment to measurable results.

What sets us apart: our ability to execute our recommendations. The recommendations are actionable with a precise roadmap and, for certain topics, a commitment to results, benchmarks,…

Our story

MASAÏ is a long-established consulting firm. Founded by professionals with operational backgrounds, the firm was built around one promise: to commit to the performance of each assignment and deliver concrete, measurable results.

In 2021, MASAÏ joined MEOGROUP, marking the beginning of a new growth dynamic. Several firms with complementary expertise then came together to enrich our know-how:

  • CRISTAL DÉCISIONS – a consulting firm specialized for over 25 years in the optimization, financing, and rationalization of indirect procurement, serving sustainable economic, societal, and environmental performance.
  • COST HOUSE – a consulting firm specialized for over 20 years in economic performance, offering personalized and comprehensive support across several levels: consulting, benchmarking, and training.
  • VALOPTIA – a publisher and distributor of software dedicated to simplified management of economic performance, designed around real user needs and interfaced with major Business Intelligence solutions.
  • SOWING – a consulting firm entirely dedicated to agricultural, agri-industrial, and food sectors, from strategy to operational performance improvement.
  • AXEL – the group’s innovation brand, a performance accelerator that secures startup scaling and supports large organizations in their innovation and transformation initiatives.

It is from this unification that MASAI is now structured around three pillars: transformation, optimization and performance management. A methodical accumulation of experience, built on more than 5,000 assignments, which constitutes a unique competitive advantage in the consulting market.

Today, MASAI is present in 9 countries with more than 100 expert consultants and operates worldwide regardless of your location, continuing its ambition: to be the European reference in business function performance consulting.

Our end-to-end expertise

From strategic diagnosis to operational execution, we cover the entire transformation project lifecycle.

Why choose us?

Advanced functional expertise

Highly specialized consultants in each function – procurement, finance, supply chain, industry, IT, CSR.

End-to-end support

From strategy to operational implementation, through to project scaling.

Proprietary benchmark databases

Built on 5,000+ assignments and secured.

Rigorous processes

Ensuring the quality of every engagement. Systematic quality evaluation at the end of each assignment.

Extensive international coverage

Present in 9 countries and deployed worldwide thanks to our network of partner firms.

Our values

  • Integrity

    Honesty, transparency, and ethics guide each of our decisions and every interaction with our clients and partners.

  • Commitment

    We fully commit to our clients’ success, with the rigor and consistency of dedicated entrepreneurs.

  • Loyalty

    A lasting relationship of trust, based on openness, keeping our word, and respecting everyone’s interests.

  • Responsibility

    We fully stand by our commitments and the quality of our deliverables, in service of concrete and measurable impact.

Our team

Our strength lies in the quality and seniority of our consultants. Each expert brings a dual skill set—technical mastery and strategic vision—shaped through experience in the most demanding operational environments.

  • 100+ expert business consultants

    Our teams combine in-depth knowledge of procurement, finance, industry, supply chain, and CSR functions with ongoing training in their areas of expertise and the facilitation of communities of practice.

  • A blend of consulting and operations

    Our consultants combine consulting experience with roles in companies (procurement departments, management control, industrial operations): they speak the same language as your teams and understand your day-to-day constraints.

  • Internal mobility and career pathways

    Within a large international group, our consultants grow across areas of expertise, sectors, and geographies: numerous internal mobility opportunities strengthen their versatility and long-term commitment.

  • Continuous training and skills development

    Professional certifications, individual coaching, and the sharing of internal best practices ensure expertise that is constantly updated and aligned with the highest standards.

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Key figures

  • 5000+

    Completed assignments

  • 100+

    Expert consultants

  • 9

    Countries of operation

  • 20+

    Years of expertise

Our commitments to social, societal, and environmental responsibility

Reconciling economic performance, social responsibility, and environmental impact: this is the ambition that guides our actions.

  • 2 056

    tCO₂e emitted in 2023

    Carbon footprint measured across scopes 1, 2, and 3, with a reduction commitment validated by the Science Based Targets initiative.

  • 49%

    women in the Group

    A concrete commitment to diversity and equality, strengthened by signing the Women’s Empowerment Principles.

  • 4.39/5

    employee satisfaction

    A satisfaction indicator tracked and measured each year, reflecting the commitment and well-being of our employees.

  • > 30

    Net Promoter Score

    A client recommendation score measured each year, reflecting the trust and satisfaction of our clients.

Our flagship commitments

Our approach is recognized and structured through several major initiatives:

  • EcoVadis

    (assessment since 2019)

  • United Nations Global Compact

    (signatory since 2023)

  • Science Based Targets initiative

    (climate commitment)

  • Women’s Empowerment Principles

    (gender equality)

  • Supplier Relations and Responsible Purchasing Charter

Want to join the adventure?

Our experts are here to listen.

Let’s talk about your project

Our experts are at your disposal to discuss the transformation, management, and optimization of your performance