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MEOGROUP: structuring twenty years of growth around its two strategic pillars: MASAÏ and MEO

After twenty years of development in France and internationally, MEOGROUP is organizing the consolidation of its expertise and market knowledge by evolving its brand strategy. It aims to strengthen the clarity of its offering and support its next phase of growth.

Paris, July 2026 – MEOGROUP, an independent international consulting group founded at the end of 2005, announces a new brand architecture built around its two core pillars: MASAï and MEO.

This evolution reflects a gradual transformation of the group. Originally focused on operational support, MEOGROUP quickly expanded its scope to help companies address their transformation, competitiveness, and performance challenges.

Founded in Paris under the name MEOTEC, the group has grown over the years through organic growth and the integration of complementary expertise. It has consolidated know-how in the fields of Procurement, Supply Chain, Finance, and Project Management.

After strengthening its expertise, developing new activities, and continuing its international expansion, its organization needed to evolve to better reflect its current reality.

The offering is now built around two core brands:

  • MASAï, which delivers consulting services in transformation and performance;
  • MEO, which brings together operational support, team reinforcement, recruitment, and execution activities.
  • In addition, EIPM, an international research and training institute specialized in Procurement and Supply Chain, and LUCA, an architecture and design agency, retain their specific identity and positioning.

This evolution aims to simplify the understanding of the group’s offerings and make it easier for clients to access the expertise best suited to their challenges. It also strengthens the consistency and clarity of MEOGROUP’s positioning internationally, with a clearer, more readable, and more coherent architecture for clients and acquisitions.

It enables the group to align its organization with its ambition: to become a leading player in consulting and in the operational implementation of its clients’ strategies.

This announcement comes as MEOGROUP reaches a new stage in its development, with €125 million in revenue, more than 1,000 employees, a presence in 9 countries through more than 20 offices worldwide, and over 70 partners.

For twenty years, we have built our development on a strong conviction: value is created on the ground, alongside our clients’ teams. Today, we support them in their transformations and in the sustainable improvement of their performance and competitiveness. With MASAï and MEO, we are making more visible a reality that is already established: that of a group capable of supporting its clients from consulting through to execution. By combining strong consulting expertise with recognized operational capability, we are bringing forward a distinctive alternative: a model that combines proximity, innovation, technological tools, professional excellence, and the ability to execute transformations end-to-end, serving mid-sized companies as well as large corporations.

Richard CARON
Chairman and Founder of MEOGROUP

 

About MEOGROUP

MEOGROUP is an independent international consulting group founded in 2005. With more than 1,000 employees present in 9 countries, the group supports executive and operational management in their transformation, competitiveness, and performance challenges.

 

Press contact

Aline PELLICCINI
aline.pelliccini@meogroup-consulting.com

MEOGROUP