How does innovation change a company’s product strategy?

In the latest episode of our “Innovation Room” podcast, our guest Mathieu Aguesse talks to us about “Equitable Design,” or how the design of products or services can prevent certain companies from entering a new market.

In this excerpt, Mathieu looks back at the example of a major American bank. After a study of customer experience design, the bank revised its product strategy to offer more inclusive and fairer services, enabling an underbanked population to access banking services.

Discover the full version of this episode:
Listen here on all streaming platforms: https://lnkd.in/enFudqjj
Watch on our YouTube channel: https://lnkd.in/ex83TfT2